In the old days when I was still a cub copywriter in the advertising industry in India – which is around 35-40 years ago – the prevailing marketing wisdom was that the consumer or customer is the one who makes the biggest decisions on brands. “Customer is King” was always heard at meetings, in conference… Continue reading Have Consumers Changed the Way They Make Brand Decisions?
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For the past few years that I have been blogging, regular readers of my blog must have noticed my lamenting the lack of anything intelligent or thought-provoking to read. Most of my complaining has been about books – old and new – that unprofessional PR agency idiot bosses and their cronies in RK Swamy/BBDO Chennai… Continue reading When Prying into Writers’ Lives Passes Off as Literature
For years and maybe even decades, technology experts and think-tanks have been warning us of the impact of automation and AI on work, skills and jobs. McKinsey, in its 2017 report on the Future of Work, which I had written about and shared on my blog in 2019, had indicated what kinds of jobs and… Continue reading The Generational Impact Generative AI Could Have on Work
In my previous blog post, I had written about airlines as world connectors, providing an important economic and cultural link between countries and their people. And in it, I tried to create and recommend a new brand strategy for British Airways, already an image-builder for Britain as well as a world connector. I had envisaged… Continue reading Airlines as Image-Builders of Countries
We think of airlines as transportation, and also in the context of tourism, but rarely as providers of international connectivity, as vital as telecommunications and the internet. And even more rarely do we think of them as performing an important economic function, not even in today’s globalized and highly connected world. They are critical not… Continue reading Airlines as Connectors of the World
There is no excerpt because this is a protected post.
The current semiconductor competition between US and China is fast threatening to morph into a larger Cold War of the 21st Century as I have written before on my blog. It is part of the continuation of the Trump-era tariff and trade wars that the two superpowers engaged in, in a tit-for-tat raising of tariffs… Continue reading Why the US-China Eco-Tech War is Dangerous for the Global Economy
There is no excerpt because this is a protected post.
During the past couple of weeks, the world has seen such extreme weather events that I wonder if it isn’t high time, we looked at the economic consequences of climate change more seriously. The news has been full of terrible natural disasters such as floods caused by extremely high rainfall, wildfires and even if we… Continue reading Can the Global Economy Weather Climate Change?
Peripatetic Perch 