In the old days when I was still a cub copywriter in the advertising industry in India – which is around 35-40 years ago – the prevailing marketing wisdom was that the consumer or customer is the one who makes the biggest decisions on brands. “Customer is King” was always heard at meetings, in conference… Continue reading Have Consumers Changed the Way They Make Brand Decisions?
The idea of working on this retail brand struck me when I was reading The Economist online recently. Not a place where you’d expect to see an advert for M&S, but there it was. A typical catalogue-style advert of women’s apparel, staring at me on my computer screen. I couldn’t help but think what is… Continue reading Ways a British Retail Institution Can Remake Itself
The Covid pandemic has cast such a long shadow over most of 2020, that as we near the end of the year I can't help but think of ways in which we can celebrate despite the virus. November seems to be the month for festivities of some kind in most parts of the world, from… Continue reading Writings on The Wall #14: Autumn Festivities
Peripatetic Perch 