I have been writing on the travails of the advertising industry on my blog for the past couple of years at least. These are based on my observations from the outside, since my career in advertising in India was wrecked over two decades ago by unprofessional organisations. These problems have now reached an existential crisis… Continue reading How the Advertising Industry Can Reinvent Itself
Reading HBR posts online on LinkedIn where I follow them, I was always quite disappointed by the kinds of subject matter and articles that were being shared. Being unemployed for decades now in India, I cannot afford to subscribe to the publication, so I browse and read the occasional free article whenever I find something… Continue reading HBR Book On Strategy Does It a Disservice
In my last blog post on brands, I had written about brands having the ability to affect and influence companies’ operations at the corporate level, not merely at the marketing level. That is, if brands are used to determine and guide a company’s direction. If used strategically and imaginatively well, brands might even help reinstate… Continue reading How Brands Can Propel Business Strategy Forward
Peripatetic Perch 