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Category: The Whistle Library
Us, Them, The World, Comparatively Speaking
It is in the spirit of this age and our times that we resort to making comparisons all the time. About anything and everything. In the 60 and more long years of my life, I have never encountered so much of this, as in the past couple of decades. It’s something about the 21st century… Continue reading Us, Them, The World, Comparatively Speaking
Protected: Reading In a Fragmented World
Can We Change the Direction of The Coming Wave?
Just finished reading an absorbing book on AI by one of its leading practitioners, and I was hoping it wouldn’t be one of those rapturous, ra-ra kind of books on the subject. Thankfully, The Coming Wave by Mustafa Suleyman, founder of DeepMind which Google acquired, and Inflection AI, isn’t one of those kinds of books;… Continue reading Can We Change the Direction of The Coming Wave?
Protected: Understanding a World Divided
Lilliput Land Big on Message, Short on Meaning
Having read Rama Bijapurkar’s first book, We Are Like This Only way back in 2007-08 in Delhi, I was looking forward to reading this new book of hers called Lilliput Land: How Small is Driving India’s Mega Consumption Story. In her first book, she delves into why foreign companies find Indian consumers hard to fathom… Continue reading Lilliput Land Big on Message, Short on Meaning
Protected: Reading For an Uneasy Spring
In Advertising vs Subscription Debate, Many Losers
It’s been at least a couple of decades that we have been hearing about the falling circulation and readership of print publications in India and around the world. We know it is largely due to the arrival of the digital medium, and for many of the initial years, digital publications were free to read. Unfortunately,… Continue reading In Advertising vs Subscription Debate, Many Losers
Protected: Signposts For Reading the Future
Myths and What We Make of Them
I am reading the famous book of Norse mythology called The Edda, said to have originated in Iceland in the 13th century. Or at least it is believed to have been written in the 13th century. The Edda is in two parts: The later Poetic Edda dating from AD 800 to 1100, and the earlier… Continue reading Myths and What We Make of Them










