The Peripatetic Perch Reader Survey is done and it's time to share the findings with you all. First, I would like to thank all those who responded to the Survey, which was done to understand your reading preferences, so that I can plan my blog content better. Proust's delightful account of the pleasures of reading… Continue reading Owl That You Read: Survey Results and Reward!
There is no excerpt because this is a protected post.
I finished reading the complete Faust by Goethe just a few days ago. However, this post is not about what I thought of the book, but about the train of thoughts it set off inside my head. About Faustian bargains and how we are surrounded by them in our lives. I then discovered that all… Continue reading Of Faustian Bargains in Our Times
“If Winter is here, can Spring be far behind?” - Percy Bysshe Shelley So said the great poet, but strangely enough, winter is springtime in Goa! It’s when the air is clean and crisp and when the skies are blue. It’s when the sun smiles down gently and when the birds sing. It doesn’t just… Continue reading A Winter-Springtime Ode to Goa
It's finally time for me to write a post that is more closely related to my work. And I am conscious while writing this post, that I am something of an anachronism in today’s world of advertising and brand communications, where every brand is trying to woo the millennial. Having spent more than twenty years… Continue reading How Ageing Brands Can Stay Relevant
Think of Scandinavia, and images of cold, barren and forbidding landscapes come to mind. Of fjords and ice floes. Of well-inhabited towns in the south and the desolate, arctic north. Then again, as the music of The Beatles and Billy Joel have reminded us, it is anything but. And, if you like Edvard Grieg’s Peer… Continue reading Of Sheltering Scandinavian Skies
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