The last time the world saw a tariff and trade war it was 2017, in Trump’s first term as President of the US when he took on the world’s second largest economy, China, in a tariff war. It ended with China too imposing retaliatory tariff increases on American imports and before we knew it, Europe… Continue reading The World Economy Bracing for Trump 2.0
Author: Geeta Sundaram
October, Autumn Cleaning and Remembrances
As is usual in Goa, after the monsoon ends there is always plenty of autumn cleaning required in our flat to clear away the cobwebs, dust and fungus that settle during the rainy months. This time, in October, I was struck by thoughts and remembrances of my late mother, Shantha Sundaram, my aged father’s mother… Continue reading October, Autumn Cleaning and Remembrances
Protected: Talk Shops to Close the Year
Ideas for Garnering Private Climate Finance
After Dubai, yet another oil rich country got a chance to host the UN Climate Change Summit or COP as it is known. I am not sure what the purpose of this is, but an obvious implication is that it would tend to limit conference discussions and deliberations, given that there would be resistance to… Continue reading Ideas for Garnering Private Climate Finance
Caste, Revdis and Sloganeering Once Again
Four of India’s states have just concluded their assembly elections in two instalments when they should have been held together in one shot. Besides the schedule reeking of unprofessional PR agency idiot bosses’ meddling and colluding with the central government, the media reporting too suffers from the same interference. Coming soon after the general elections… Continue reading Caste, Revdis and Sloganeering Once Again
A Holidays Campaign Idea for Pernod Ricard
It’s that time of the year. The festive season is here in India and soon, it will be around the world. The festive spirit is in the air and in many countries, it means partying, gifting and sharing good times together. Economically, it could also be just what the doctored ordered, at a time when… Continue reading A Holidays Campaign Idea for Pernod Ricard
Exploring the Connection Between Brands and Corporate Performance
While the connection between product sales or revenue and corporate performance is obvious and better understood in the world of business, the connection between brands and company performance is not so clear. This is because it is not a direct one. A recent post on LinkedIn and a comment to the post – to which… Continue reading Exploring the Connection Between Brands and Corporate Performance
US and Global Economy on the Brink
As the United States of America votes in this most historic and significant of elections in recent history, perhaps we will get to see once again just how divided and polarised the country is. Because it is once again about two competing visions for America, as have the previous two US presidential elections been. Because… Continue reading US and Global Economy on the Brink
Cancel Culture of the High Low-Brow Kind
As I shared on LinkedIn and Twitter, sorry X, sometime ago, I am busy reading Leo Tolstoy’s War and Peace these days, that my aged father gifted me in Goa for my birthday this year. I am on the second volume of the three-volume set, and since I don’t have a book to write about… Continue reading Cancel Culture of the High Low-Brow Kind










