Time to turn my attention to brands once again, after all the chaos and confusion that Trump’s tariffs have caused from the start of this year. I must say, though, that if companies have to raise prices of their goods in the US and elsewhere, it ought to be because of a superior dimension to… Continue reading Hardwiring Brands into Products and Services
Sometime in 2019, I had written a blog post about brands ageing well and in it I had lamented the fact that every brand wants to chase millennials and Gen Z, whether it makes sense for the brand or not. Therefore, every brand also wants to always be young, hip, cool and trendy, whether it… Continue reading How Can Brands Grow Without Growing Old?
Recently, I have been sharing some of my thoughts and ideas on how brands can find ways to engage with their customers through the pandemic. And while many industries have been adversely impacted by the virus, some like the wines and spirits industry have been particularly hard-hit. They have been hit on several fronts: low… Continue reading Brands and Customer Engagement
Peripatetic Perch 