It’s not exactly a New Year Resolution since I don’t believe in them. But I do intend to explore more on brands and brand-building in 2026, including mainly their connection and relationship with companies and with corporate brands. I have spent the past couple of decades thinking and working on brands – if only on… Continue reading 2026 The Year of Exploring Brands’ Corporate Connections
These days, there is a lot of discussion on rebranding, brand refresh and brand rethink in the advertising and brand communications industry. Not sure that is a good sign, because ideally brands ought to be consistent in their product offerings as well as in the way they relate to consumers. In fact, an article shared… Continue reading Rebrand, Refresh, Rethink – the What and Why of Change
Peripatetic Perch 