Years ago, I had written a blog post on how being out of work for so many years in the advertising industry in India felt like being in exile. In exile with my own thoughts and ideas on brands, besides all the other subjects I write about on my blog. From the Indian and global… Continue reading What Cultural Hibernation Can Feel Like
It's finally time for me to write a post that is more closely related to my work. And I am conscious while writing this post, that I am something of an anachronism in today’s world of advertising and brand communications, where every brand is trying to woo the millennial. Having spent more than twenty years… Continue reading How Ageing Brands Can Stay Relevant
Peripatetic Perch 