It is by now a well-worn cliché that India’s rich cultural heritage lives in her handicrafts. The skills of millions of artisans from all across our vast country go to make some of the most beautiful objects, or more accurately objét d’art. Many of these are prized, rare skills that go back several generations. A… Continue reading Elevating Indian Handicrafts into our Luxury Industry
Tag: Cultural heritage
How Cultural Heritage Can Build a Brand
It is not that unusual or uncommon to find brands using a particular aspect or dimension of a country’s cultural heritage to build their brand image. Think of Scotch Whiskies or wines and there are many that leverage a nation’s culture to build their brand or an entire product category. I have shared my thoughts… Continue reading How Cultural Heritage Can Build a Brand


