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Protected: Reading To Make This July Fly
Ways a British Retail Institution Can Remake Itself
The idea of working on this retail brand struck me when I was reading The Economist online recently. Not a place where you’d expect to see an advert for M&S, but there it was. A typical catalogue-style advert of women’s apparel, staring at me on my computer screen. I couldn’t help but think what is… Continue reading Ways a British Retail Institution Can Remake Itself
Writings on the Wall #21: Reopening
We are already past the middle of 2021, and what a year it has been. What a terrible couple of years the 2020s decade has chosen to begin with. So much suffering, loss of life and scars that are likely to remain for much longer. We even have some of the makings of the roaring… Continue reading Writings on the Wall #21: Reopening
Ideas to Help Land Rover Go Above and Beyond
It was hardly surprising that automobile sales started to revive worldwide, post the Covid-related lockdowns. That was in large part due to China’s fast recovery from the pandemic. In luxury automobiles particularly, the Chinese market has a huge effect, in addition to US and Western Europe. This, accompanied by a general preference for SUVs for… Continue reading Ideas to Help Land Rover Go Above and Beyond
Ovid in the Time of Covid: Careless Consumption
June 5, 2021, was World Environment Day and since the Covid pandemic is in many ways connected with the environment, I thought I’d base this month’s Ovid in the Time of Covid on the story of Phaeton from Ovid’s Metamorphoses. Just last month, India was struck by two cyclones in the Arabian Sea as well… Continue reading Ovid in the Time of Covid: Careless Consumption
Let There Be Light!
While writing about brands and brand-building in recent months, it once again occurred to me how little advertising and brand communications agencies focus on building their own brands. We spend all our time and resources advising client organisations on the best way to build their brands and grow their businesses, but hardly care to build… Continue reading Let There Be Light!
Indian Economy and Covid Recovery All Slow Down
The much-awaited GDP figures for India’s economy in the last quarter of the last financial year and for the full year are finally here. And while the immediate reaction seems to be one of relief, there is plenty to read between the lines. For the last quarter of FY21, the Indian economy seems to have… Continue reading Indian Economy and Covid Recovery All Slow Down
Protected: Monsoon Reading During the Pandemic
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Some Thoughts on Brand Valuations
In a recent blog post, I had written that a necessary, even if not very engaging, part of building a brand is how it is valued. And I had promised to share some of my initial thoughts on the subject. As a writer in the advertising and brand communications industry who also happens to be… Continue reading Some Thoughts on Brand Valuations
Writings on The Wall #20: Calamity
Living through a raging pandemic as we are in India, we don't need a bigger calamity in our lives. But we witnessed one briefly this past week, as Cyclone Tauktae stormed through Goa and along the entire western coastline of India. With the first thunder and lightning power went out, plunging us in darkness for… Continue reading Writings on The Wall #20: Calamity
Peripatetic Perch 