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Category: The Whistle Library
Reimagining the Media Landscape After the Pandemic
As with everything to do with the pandemic, there is a pre- and a post-. And so it might be, with the advertising and media landscape, though how much of it is enduring, we still can’t tell. At the start of the Covid pandemic in, well, … it seems like it’s been with us so… Continue reading Reimagining the Media Landscape After the Pandemic
Brands and Competitive Advantage
Recently, I wrote on my blog that I had ordered a copy of Michael E Porter’s book, Competitive Advantage along with Peter Drucker’s Practice of Management. I have written about the first, though not as a book review because it wouldn’t have been fair to Drucker. As far as Michael Porter’s book is concerned, I… Continue reading Brands and Competitive Advantage
Protected: Why 2022 Might be a Bumpy Flight
Peter Drucker and Today’s World of Work
While reading an article by Theodore Levitt titled Marketing Myopia, I came across a reference to Peter Drucker’s Principles of Management and Concept of a Corporation and I thought I must read them. Principles of Management was not available on Amazon India, but there was Practice of Management, also by him. Concept of a Corporation… Continue reading Peter Drucker and Today’s World of Work
Protected: This Way, To Understanding 2022
Ovid in the Time of Covid: Time of Change
Hello readers. In what is the last of my Ovid in the Time of Covid blog posts, I wish to focus on looking ahead at the time of change. The Covid-19 pandemic is still in our midst, and despite the efforts of the medical and scientific community, it is mutating and spreading ever faster. The… Continue reading Ovid in the Time of Covid: Time of Change
A Prague Symphony: Remembering Mozart
It’s 21 years since my visit to the city of Prague, and I wrote this 15 years ago in Delhi when it was Mozart’s 250th birth anniversary year. But I never sent it anywhere. Now that I realise that December 2021 (5th December, to be precise) is WA Mozart’s 230th death anniversary month, I decided… Continue reading A Prague Symphony: Remembering Mozart
Protected: Looking Ahead to 2022
Ovid in The Time of Covid: Heroism
During the past couple of years that the pandemic has raged around the world, we have seen how some have risen to fight the virus with all that they had at their disposal, while others cowered and dithered over what to do next. It was imperative that the world tackled the pandemic head-on and yet,… Continue reading Ovid in The Time of Covid: Heroism










