2020-21 was the year of the decadal census for many countries, including India, as I wrote in a blog post at the time. It was also the year of the dreadful Covid-19 pandemic across the world and India too had introduced strict lockdowns. This, and social distancing norms being enforced meant that the census could… Continue reading How India Loses by Not Holding a Census
It’s been at least a couple of decades that we have been hearing about the falling circulation and readership of print publications in India and around the world. We know it is largely due to the arrival of the digital medium, and for many of the initial years, digital publications were free to read. Unfortunately,… Continue reading In Advertising vs Subscription Debate, Many Losers
A small bit of news during Q3 2023 corporate earnings struck me as curious. That luxury goods sales were slowing down. And not merely because of China’s economic slowdown, but luxury sales even in the US were reported to be lacklustre. If anything, China was still the saving grace. And it’s not just LVMH; Kering… Continue reading Why 2024 Ought to Be the Year of Rightsizing Luxury
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It’s 20 years since I last worked at an advertising agency, that being RK Swamy/BBDO India in their Chennai office. As if that mistake was not enough, I made the blunder of then joining a PR firm in Delhi, Perfect Relations, in 2006. I was always a copywriter in advertising throughout my long career in… Continue reading How Should Advertising Agencies Be Remunerated?
In just a couple of months perhaps, the world’s largest democracy goes to the polls. The ruling party, BJP, is so confident of returning to power for a third successive term that it has even forecast the number of seats it will win. Prime minister Modi said during his speech in Parliament just a few… Continue reading Change or Continuity, It’s Horse-trading Season
What? There are no 'I's in the global economy, of course. Well, the year has begun with corporate earnings and once again it’s time to turn our attention to these to see what they seem to be telling us about the health of the economy. India’s, and the world’s. From the corporate earnings announced, they… Continue reading The Three ‘I’s to Watch in the Global Economy
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The start of a new year usually means the world’s global elite gather at Davos-Klosters in Switzerland for their annual summit. And this year was no different. After three years when these were disrupted due to Covid-19 pandemic and had to be held virtually, they are back in person for the second consecutive year now.… Continue reading What The Davos Summit Missed in 2024
We have to admit we live in pretty strange times. Not only is there not much to choose between the political left and the right these days, it’s also because there is so little that differentiates them. There used to be a time, when they were so clearly defined by their ideologies, that it would… Continue reading When The Political Right Steals Ideas and Policies from The Left
Peripatetic Perch 