Author: Geeta Sundaram

After over 20 years in the business of advertising and brand communications, I decided to start writing a blog as well in 2018. It gives me a chance to write about many issues outside advertising as well, that I often think about and that impact business. Peripatetic Perch, is a blog where business meets politics meets culture. Here, you're owlways likely to find a wise-eyed and nuanced view of the world!

Lead, kindly Light

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It’s one festival that people of all religions in India celebrate. And it’s today. Well, for those who like to extend festivities, it’s today and tomorrow. Lights, flowers, creativity! Today is Diwali, the Indian festival of lights. It celebrates the return of Lord Ram to Ayodhya after vanquishing Ravana, the demon king of what is… Continue reading Lead, kindly Light

Of Chiaroscuro and the Myths we Live by

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“He (the artist) ought to have ‘these powerful organs of expression’ – colour and chiaroscuro – entirely at his command, that he may use them in every possible form, as well as that he may do with the most perfect freedom…” - John Constable As an artist of a kind – a writer in advertising –… Continue reading Of Chiaroscuro and the Myths we Live by

Are we ready for a Goodtopia?

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“…Imagine all the people, living life in peace You may say I’m a dreamerBut I’m not the only oneI hope someday you’ll join usAnd the world will live as one…”-John Lennon More than four decades after John Lennon wrote his lyrical dream of a world in the future, we are closer to achieving his dream.… Continue reading Are we ready for a Goodtopia?