As an advertising professional who has been writing on brands as well as the economy, politics and business as well as culture on my blog, I thought I’d write about the state of the media around the world, as I see it today. I will not focus so much on the advertising aspect of media,… Continue reading The State of Media Brands in the World Today
I remember digital media being the shiny new thing on the horizon, the year Apple launched the iPhone and the smartphone era was born. That was 2007, and there have been plenty of disruption and changes since then. Much water has flowed under the digital bridge and nowhere more so, than in the advertising landscape.… Continue reading What the Digital Medium Needs, To Be a True Brand-building Medium
Peripatetic Perch 