In my previous blog post, I had written about airlines as world connectors, providing an important economic and cultural link between countries and their people. And in it, I tried to create and recommend a new brand strategy for British Airways, already an image-builder for Britain as well as a world connector. I had envisaged… Continue reading Airlines as Image-Builders of Countries
In this edition of the Owl Wisdom Podcast, I would like to talk about brands, which is linked to my profession of advertising and brand communications. However, this time the focus is on countries as brands. I have always believed that countries too are brands, though in a different way from companies, products and services.… Continue reading Countries as Brands: Owl Wisdom Podcast
Peripatetic Perch 