When I read about the latest tranche of Vodafone Idea equity stake that the government of India is going to have to acquire, as spectrum auction dues get converted to equity, the first thought that occurred to me is “Oh gosh! Soon it will become a PSU!” And we all know the fate of our… Continue reading How Not to Allow Vodafone Idea to Go the Air India Way
As an advertising and brand communications professional who has been observing and working on brands for many decades, it strikes me that there are many industries and indeed companies in India that are ripe for market segmentation. In marketing, of course, that would mean tailoring specific products/brands to meet the specific requirements of select groups… Continue reading Market Segmentation: Different Strokes for Different Folks
Peripatetic Perch 