Last month, I shared my thoughts on how UNFCCC could leverage the power of a brand in its fundraising activity from the private sector for climate change. In that blog post, I shared my idea for a new product concept, its brand identity, as well as the brand strategy for building the new climate change… Continue reading Creating a Climate Change Brand for UNFCCC – Part II
The idea for this article was triggered by posts I have been seeing on LinkedIn about creative strategy. In these posts, they invite “expert answers” from industry professionals on various aspects of creative strategy. It is amazing that many people in the advertising, brand communications and marketing industries seem to think that it is a… Continue reading What is Creative Strategy?
Peripatetic Perch 