Last month, I shared my thoughts on how UNFCCC could leverage the power of a brand in its fundraising activity from the private sector for climate change. In that blog post, I shared my idea for a new product concept, its brand identity, as well as the brand strategy for building the new climate change… Continue reading Creating a Climate Change Brand for UNFCCC – Part II
For as long as I have been in advertising and brand communications, which is several decades, there has been a debate on which is more important: brand strategy or the creative idea. In other words, the message or how that message is communicated. I came across some international campaigns recently which brought up the question… Continue reading Creative vs Strategy: What Difference Does Which Make?
Peripatetic Perch 