Having read Rama Bijapurkar’s first book, We Are Like This Only way back in 2007-08 in Delhi, I was looking forward to reading this new book of hers called Lilliput Land: How Small is Driving India’s Mega Consumption Story. In her first book, she delves into why foreign companies find Indian consumers hard to fathom… Continue reading Lilliput Land Big on Message, Short on Meaning
Peripatetic Perch 