My last blog post on brands was about brands that possess revival power and how to spot these wizard brands in your company’s brand portfolio. In that context, I had shared my thoughts and ideas on how Passport Scotch Whisky from Pernod Ricard can tweak its brand strategy and along with a new brand campaign,… Continue reading How a Brand Can Revitalise a Company
That seems to be the state of the luxury industry, that has been badly hit by the coronavirus pandemic. When certain sectors of economies have been hit particularly hard by Covid-19, it is to be expected that the luxury industry too will be adversely impacted. That’s because the consumption of luxury goods is closely connected… Continue reading All Dressed Up and Nowhere to Go
Peripatetic Perch 