There is no excerpt because this is a protected post.
Protected: May You Fill the Longer Days With Thoughts, Words and Music.
Author: Geeta Sundaram
After over 20 years in the business of advertising and brand communications, I decided to start writing a blog as well in 2018. It gives me a chance to write about many issues outside advertising as well, that I often think about and that impact business. Peripatetic Perch, is a blog where business meets politics meets culture. Here, you're owlways likely to find a wise-eyed and nuanced view of the world!
Of Faustian Bargains in Our Times
I finished reading the complete Faust by Goethe just a few days ago. However, this post is not about what I thought of the book, but about the train of thoughts it set off inside my head. About Faustian bargains and how we are surrounded by them in our lives. I then discovered that all… Continue reading Of Faustian Bargains in Our Times
Universal Basic Income: A Gift for All?
At the moment, India is in the grip of election fever and it is not surprising that each political party is promising sops to the farmers and the poor. Well, the ruling party started doling out a farmer income support programme called PM KISAN (Pradhan Mantri Kisan Samman Nidhi) from December last year which promises… Continue reading Universal Basic Income: A Gift for All?
Africa, The Continent of Hope at Last
From medieval times, when Africa was known as the “Dark Continent” to now, it is ignorance about this vast land that rules popular perception. Then, little by little - although it has taken a very long time - explorers and writers began to shed some light on the continent. Or at least on small pockets… Continue reading Africa, The Continent of Hope at Last
Jobs Going This Time Aren’t Coming Back
March-April usually means the start of a new financial year and new opportunities at work in India. Appraisals, new assignments, new responsibilities. My mind turned to the rather high rate of joblessness in India (a subject of much debate) and whether it will be an important issue in the elections that are just a few… Continue reading Jobs Going This Time Aren’t Coming Back
It’s Owl About What You Read!
Owl About What You Read
Global Growth on a Slow Boat to China
The last time the Western world traded with China and it led to wars, it was of the opium kind, in which India too was involved. That was over a century ago. The opium trade with China and the exploits of the East India Company have since been evocatively recreated for us in fiction by… Continue reading Global Growth on a Slow Boat to China
Protected: April Showers… of Reading and Reflecting
There is no excerpt because this is a protected post.
Making Sense of the Millennial Myth
Millennials will go on to become the largest population cohort in the US this year. They’ve been bringing marketers and advertisers waves of excitement and anticipation, as the largest consumer group. They’ve also been bringing them nightmares. Everyone is busy studying this group of youngsters aged anywhere from 16 to 34 who comprise such a… Continue reading Making Sense of the Millennial Myth
An Owl Wisdom Piece on War
Trade wars, cold wars, real wars, culture wars... these are nothing but questions being asked of our humanity, our capacity to think, reason, share, cooperate, love, endure and grow. As a writer, I thought I'd share an idea that provides a fresh twist, and an emphatic nod of agreement, to an old and famous adage… Continue reading An Owl Wisdom Piece on War
Peripatetic Perch 