It's finally time for me to write a post that is more closely related to my work. And I am conscious while writing this post, that I am something of an anachronism in today’s world of advertising and brand communications, where every brand is trying to woo the millennial. Having spent more than twenty years… Continue reading How Ageing Brands Can Stay Relevant
Think of Scandinavia, and images of cold, barren and forbidding landscapes come to mind. Of fjords and ice floes. Of well-inhabited towns in the south and the desolate, arctic north. Then again, as the music of The Beatles and Billy Joel have reminded us, it is anything but. And, if you like Edvard Grieg’s Peer… Continue reading Of Sheltering Scandinavian Skies
Peripatetic Perch 