Hello readers. As you know, my blog is focusing on Brandology this year as I turn my attention to the art and science of building brands in an even more concentrated manner. Having built my career in the advertising industry in India over 20 long years – would have been 40 years, if it hadn’t been wrecked in between by unprofessional circuses of organisations – I am going to be exploring brands connections with corporations and with corporate brands in greater detail, as I wrote in a blog post at the start of this year.
I have made three new videos for my blog on the subject of Brandology which look at the art and science of building brands from different dimensions. The first video explores the critical stages in building brands through advertising and brand communications, the second looks at brands’ journey with consumers, and the third explores what brands mean for companies.
I made these videos using stock footage from Pexels and Pixabay and stock music from Pixabay music and I thank them all at the end of the videos.
Brandology is yet another important way, my blog brings you a wise-eyed view of the world.
For more on brands, visit the business and brands page on my blog.
Peripatetic Perch 