I have worked in advertising all my life, as a writer. It is a business that requires creativity, good communication skills, as also an understanding of business. Most of all, it is a service business and a people-based one. If you can’t express yourself clearly and effectively, you’re in trouble. While I have been writing… Continue reading Advancing Human Connections Through the Spoken and Written Word
For as long as I have been in advertising and brand communications, which is several decades, there has been a debate on which is more important: brand strategy or the creative idea. In other words, the message or how that message is communicated. I came across some international campaigns recently which brought up the question… Continue reading Creative vs Strategy: What Difference Does Which Make?
Peripatetic Perch 