Sharing an article that I just wrote for LinkedIn on brand purpose, since there is so much discussion around it these days. I came across a 1970 article by Milton Friedman in The New York Times that spurred me to put my thoughts down on the subject and refute some of his theories or arguments.… Continue reading Why Brand Purpose Must be Aligned with Business Purpose
March-April usually means the start of a new financial year and new opportunities at work in India. Appraisals, new assignments, new responsibilities. My mind turned to the rather high rate of joblessness in India (a subject of much debate) and whether it will be an important issue in the elections that are just a few… Continue reading Jobs Going This Time Aren’t Coming Back
Peripatetic Perch 