Sharing an article that I just wrote for LinkedIn on brand purpose, since there is so much discussion around it these days. I came across a 1970 article by Milton Friedman in The New York Times that spurred me to put my thoughts down on the subject and refute some of his theories or arguments.
https://www.linkedin.com/pulse/why-brand-purpose-business-must-aligned-geeta-sundaram/
I hope it makes sense in today’s business context.
[…] https://peripateticperch.com/2019/07/20/why-brand-purpose-must-be-aligned-with-business-purpose/ […]
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