The Whistle

Now in its sixth year, Peripatetic Perch is a blog on business, economics, politics and culture that offers you a wise-eyed view of the world. I am Geeta Sundaram, an advertising and brand communications professional, welcoming you to my blog where you will find plenty to read and think about.

I take an un-siloed and nuanced approach to analysing and writing about all that affects our lives. And The Whistle is the free monthly newsletter that you can subscribe to, in order to stay updated on my blog at your leisure.

Read more


Business and brands

Get a balanced and nuanced understanding of business in India and globally that is based on economic developments, to stay well-informed. I also write on brands and communications, so hopefully, my blog will provoke thought on brands as well.

Read more

We and the political economy

So much of business is connected with economics and politics, and the political economy matters. Here you’ll understand those connections in greater depth and find relevance in order to make sense of the world.

      Read more

Culture in its many forms

A third force that impacts our lives and work is culture. Not merely the world of art and culture, but deeper cultural currents that flow through the globalised world, from racism to culture wars. I try to parse some of these in my articles, including in my book reviews.

Read more

Owl wisdom streaming

I also share my thoughts on all these subjects as Owl Wisdom Podcasts. You can listen to editions of 2020, a year dominated by the Covid-19 pandemic, trade wars and the breaking down of the multilateral world order.

Read more


Owleye Monthly Column

Each month, I train my Owleye on the most important issue to shine a spotlight on, and write a column sharing my thoughts on the subject. These tend to be wide-ranging, from the Ukraine crisis, to soaring debt and inflation around the world, AUKUS, CBAM and more.

Read more


Finally, the Subscriber Exclusive!

As a subscriber, you also get free and exclusive access to important articles and the latest in the world of books and music that I select each month from the Web at The Whistle Library.


The wise-eyed view can’t wait. Subscribe now!

Simply fill in your email address in the form below and you are ready to go! You will receive a welcome email, followed by the free newsletter, The Whistle, every month.

Processing…
Success! You're on the list.