Having observed Samsung’s brand communication for its Galaxy brand of smartphones in India for several years and as a user of Samsung Galaxy mobile as well as tablet for many years now, I have always thought that Samsung could do more with a brand like Galaxy.
In exploring how consumer durables brands can build a competitive advantage and differentiate themselves, I have attempted to create a new brand strategy for Samsung Galaxy – a range of products that begins with smartphones but goes much beyond it. You can read my thoughts on this new path forward for Samsung and the communication ideas that will help create the brand, in the document below.
The film scripts for the TV/video adverts are in the document above. I have created layouts for the brand campaign in the print medium, even though I am not an art director or a designer. You may read them by clicking the link below.
Every now and then when Samsung launches a new product from the Samsung Galaxy brand, it will have to be advertised. Here are examples of how Samsung can launch new products under the same strategy and creative idea.
And finally, whatever be the final Samsung Galaxy branding, every Samsung Galaxy device ought to greet customers with this message, when switched on.
Here’s hoping that Samsung Galaxy will truly reach for the stars with its pathbreaking chips and display screen technology and build a differentiated consumer electronics brand for itself.
The brand campaign and product launch adverts ideas for Samsung Galaxy use free stock images from Pixabay and Unsplash and I am grateful to them.
Peripatetic Perch 