The Covid-19 pandemic is perhaps the perfect time to rediscover the joys of nature in the countryside. Many people in the US and elsewhere are said to have left the big city, its crowds and congestion behind and made their homes out in the country, if only for a while. In my post on the luxury industry, I had written that luxury hotels located out in the country, or on islands were doing reasonably well.
I think this is the best time for us folks to rediscover the beauty and joys of nature and use the quiet time to reflect and reconnect with nature’s beauty. Given that the pandemic is connected with climate change, relocating to the country might teach us to respect nature which we otherwise tend to take for granted.
Many years ago, while I was working on ideas for Land Rover, I had based the entire brand campaign on the insight that man needs to understand the wilderness, in order to live in the city. And for one of my ideas for a TV commercial for The Glenlivet Single Malt Scotch Whisky, I had the gentleman in London decamp to Inverness in Scotland, in order to write his poetry.
What a wonderful coincidence it is then, that I should find this lovely photograph of Fort William in Scotland shot by David White on Unsplash, for me to use in this Writings on The Wall post!
It’s another matter that I am here with my parents in Goa, writing and sharing my thoughts with you all. I suppose Goa too counts as “country”, so I am not complaining!
Stay safe and well, wherever you might be. And if you are one of the lucky ones who can work from home, do consider getting away sometime. Should do you a world of good.