Ideas for Waterman Pens Covid campaign

As a brand of writing instruments positioned for inspired writing, Waterman pens can initiate an international writing competition around the theme of Covid for aspiring and well-known writers. Here are ideas for Waterman’s Impressions of Covid campaign in print/digital/social media and video/TV.

Digital/Print/Social Media Campaign:


The stock images used in the print/digital advert as well as in the video are from Pixabay, and from Unsplash. The video uses Feux d’artifice from Preludes Book II by Debussy, from and is thankful for the same.