Ideas for Vodafone Stay Home Campaign

These are a few ideas I had for Vodafone to communicate the message of Stay Home during Covid-19.

I must state, at the very outset, that I am an advertising professional with over 20 years of experience in writing, and I am also sound on brand strategy. I am not a designer or art director, yet I have had to design my own blog and newsletter, along with writing for it for the past couple of years. With the help of a designing app, Canva, I have been managing this reasonably well, so far.

As you can see below, I have thought up the strategy as well as the ideas, written and designed the campaign.

The video:

The social/digital campaign:

Email and landing page for Vodafone website:

The stock footage used in the video are from pexels.com and pixabay.com and images used in the video as well as in the social media campaign are from Unsplash. The video uses free stock music by Twisterium from freebackgroundtracks.net.

The Vodafone logo used in the campaign is only indicative as I do not have the actual brand logo.