Here are some ideas for how Parker Pens can help their customers express themselves more effectively even while working from home. The campaign’s message is WFH with individuality.
Digital/Social Media Campaign:
A set of five short 8-second videos helps to make the idea come alive through the “handwriting” part, which should ideally be animated along with the Parker arrow.
The digital campaign as well as the videos use stock images from Pixabay; the videos use a sample of Bach’s cello suite #1 by Yo Yo Ma from archive.org and is grateful to them for free use of the same.
The Parker logo shown is only indicative as I do not have the company’s logo.