The Owl’s Whistle

A wise-eyed view of the world, month after month.

Business and Brands

Get a free monthly update on owl my thoughts on business in India and across the world, including on the business of brands.

Discover a balanced and nuanced understanding of how business impacts our lives.

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Political Economy

Understand how the politics of our times affects policy and the wider economy.

Whether about India, or overseas, you’ll find deeper insights on economic matters here. In my articles and Owl Wisdom Podcasts.

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From identity politics and culture wars to cultural insights through the world of language and words, travel and book reviews, you’ll explore more angles to the world we live in.

If you’re a culture-vulture, you get exclusive access to The Whistle Library, as a subscriber.

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The Whistle Library: A subscriber exclusive!

Here, you get to read a fresh selection of important articles and reports as well as watch videos and podcasts that I select every month from the Web.

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Hi. Thanks for visiting Peripatetic Perch and reading about The Whistle. I hope you have subscribed, or will do so soon.

I am Geeta Sundaram, an advertising and brand communications professional based in Goa, India, where I live with my aged parents. I began Peripatetic Perch as a blog two years ago, to share my wise-eyed thoughts on business, politics and culture.

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