Right now, with Covid-19 wreaking havoc across the world, launching a new brand or embarking on a new future would be the last thing on people’s minds. Yet, think about the new future that awaits Britain at the end of this year. It will be a whole new world of business, living and working that… Continue reading Corporate Brands and the Idea of Renewal
After one of the longest and the most severe Covid-related lockdowns, how is the reopening of the Indian economy faring so far? And what is the news from India Inc so far telling us about its health and that of the economy? Well, if the lockdown was nationwide, the reopening has been not just phased,… Continue reading Health of India Inc During Covid-19
In this edition of the Owl Wisdom Podcast, I would like to talk about brands, which is linked to my profession of advertising and brand communications. However, this time the focus is on countries as brands. I have always believed that countries too are brands, though in a different way from companies, products and services.… Continue reading Countries as Brands: Owl Wisdom Podcast
Like most countries around the world, Britain too has been caught in the grip of the coronavirus pandemic for the past many months. However, now that the country has reopened on the 4th of July, it will have to finally tackle the other challenge facing it: Brexit. And while nobody knows how long Covid-19 will… Continue reading Till Brexit Do Them Part
At the time of writing this piece at home in Goa, Covid-19 rages on in towns and cities across India and around the world. There are fresh cases here as well, and it is hard to keep track of the number of Covid-19 cases and deaths, as they accelerate with every passing day in India.… Continue reading Census in The Time of Covid
In five months of the Covid-19 global pandemic, we have seen the world lurch from one worldview and set of decisions to another, as countries try to contain the crisis. However, the crisis is both a public health one and an economic one and the biggest decisions governments will have to make is how to… Continue reading Preventing Global Economic Doomsday: Owl Wisdom Podcast
There has been a lot of discussion lately, at least in India, on whether brands should stay quiet during Covid or continue to communicate with their customers. I think much of the dilemma stems from the fact that certain industries have been hit so hard during Covid, either from pandemic fears or from the lockdowns… Continue reading Brands and Covid: Long Time, No See!
With the phenomenal growth of China over the past three decades and its adoption of capitalism and private enterprise, albeit with Chinese characteristics, we have to question many of our assumptions about capitalism, communism, free market economies and state control. Not only are some Chinese companies beginning to enjoy high market shares and market valuations,… Continue reading Brands and Democracy: Freedom of Choice Helps Brands Thrive
Let us not mistake today’s economic crisis in India for a purely Covid-related one. The Indian economy has been in slowdown mode since 2015. The past 5 years have been marred by one economic blunder after another, causing untold hardship and misery to millions of Indians. I won’t go into the details of those bad… Continue reading What Can Help the Blundering, Comatose Indian Economy?
This is an article I wrote for LinkedIn as it was prompted by a share there. However, the subject of educational institutions as brands has been on my mind for quite a while now. Especially India's institutes of excellence in engineering and business management, the IITs and IIMs. Like many companies, educational institutions don't see… Continue reading Educational Institutions as Brands